New Balance is a brand that has been around for over a century, starting as a small shoe company in Boston in 1906. Over the years, New Balance has become known for their comfortable and supportive running shoes, as well as their classic and stylish designs.
History:
New Balance began as a company that produced arch support inserts for shoes, but quickly expanded into producing their own shoes. In the 1960s, New Balance introduced the Trackster, the world's first running shoe with a ripple sole. This innovative design provided better traction and support for runners, and helped establish New Balance as a leading brand in the running shoe market.
Throughout the 1970s and 1980s, New Balance continued to refine their running shoe designs, introducing new technologies such as the ENCAP midsole and the Rollbar stability system. These innovations helped improve comfort and support for runners, and cemented New Balance's reputation as a reliable and high-quality brand.
Current Trends:
Today, New Balance sneakers have evolved beyond just running shoes. While they still offer high-quality running shoes, they have also expanded into fashion sneakers, collaborating with designers and artists to create unique and stylish designs.
One current trend in New Balance sneakers is the use of bold color combinations and materials. The New Balance 990v5, released in 2019, features a sleek design with a mixture of suede and mesh materials, and is available in a range of bold colors including bright pink and neon green.
Another trend is the use of collaborations with designers and artists. In recent years, New Balance has collaborated with brands such as J.Crew and Aimé Leon Dore to create limited edition sneakers with unique designs and colorways.
In addition to new designs, classic New Balance sneakers continue to be popular with sneakerheads and collectors. The New Balance 574, originally released in 1988, is a classic design that has been updated with new colorways and materials over the years, but still retains its iconic silhouette.
In conclusion, New Balance sneakers have come a long way since their early days as running shoes. With innovative designs and collaborations with designers and artists, New Balance sneakers have become not only functional shoes but also fashion statements. Whether you're a runner or just looking for a comfortable and stylish shoe, there's no denying the impact that New Balance has had on sneaker culture.